The best ecommerce software should be made up of many important features. The patterns or templates provided by the software should be easy to use and offer many benefits for the consumer. Programs should also offer information on creating a site that will be functional for the consumer. The content should be easy to view and it should be simple for the visitor to find products , services, and information on the website. Information provided through the best e-commerce software must also focus on making the site fun. Appealing to the customer in an exciting manner will be an important part of creating a successful business online. Security is another important feature that should be utilized. This not only includes security for the business, but the consumers visiting the website of the business should have the utmost security when making purchases and payments. Templates are a very important aspect of designing websites. They should be readily available in the best ecommerce software. A template gives instruction to the individual creating the website on how to place word passages to appeal to consumers. This information will help the designer create a site that is both attractive and functional for the viewers or visitors. Using guides for the creation of a website will also allow the designer to place different functions or information throughout the website. These functions, such as search tools and shopping carts, will make it easy for the visitor of the site to find products and complete purchases. Purchasing software that offers the use of templates will make the design and creation process much easier for the individual or business that is creating a site. Functionality is a very important key when considering any type of software. This is especially true with the best ecommerce software. A functional online store or site will keep the visitors interested and coming back. The most important key to functionality is easy navigation of the site. The categories should be clearly labeled and products or services should be correctly categorized and in order. Easy navigation will also mean the use of simple words and descriptions. Individuals enjoy shopping online because of the level of comfort and simplicity that can be found. Customer service is another important feature that will be stressed with the best e-commerce software. Order tracking , history, account information, and promotions are a very crucial part of customer service. Customers need to be welcomed, accepted, catered to , and appreciated. Websites that are devoted to ecommerce should be as loyal to consumers as consumers are to products and retailers. Good search tools are also necessary in maintaining an online store of any type. Finding something quick and efficiently is very important to consumers. A fun and exciting site is important to any business or personal website. While fun and exciting may mean different things to different people, with the best e-commerce software, this should be done in a way that will cater to the demographic group that is being reached through the products or services offered by the website. Teenagers and the elderly have very different ideas of fun and excitement, so the designer of the site has to understand who will be making the most use of the site and cater to that group of people. Colors and images should be reasonably thought out before assuming they will work well with the products and other images that will be used on the site. It is very important to strive to aesthetically please the consumers that will be visiting the site. Security is a crucial issue for all Internet businesses. Identity theft and fraud is a very big problem that causes serious complications with financial issues. 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